Wendy’s is set to reintroduce a much-missed McDonald’s favorite that was dropped from the menu in 2020, looking to reap the sale benefits from McDonald’s reduced menu.
Wendy’s Takes McDonald’s Reject
Fast-food chain Wendy’s has taken a previous McDonald’s favourite in a bid to skyrocket sales for 2024.
Borrowing a Familiar Morning Favorite
Responding to consumer demand, Wendy’s plans to introduce its version of McDonald’s Cinnamelts.
Cinnamelts Dropped During Pandemic
While McDonald’s sales dropped during the pandemic, the Cinnamelts also dropped due to the pandemic-induced menu simplification.
McDonald’s Drops Cinnamon Roll
In July of 2020, McDonald’s also dropped the classic cinnamon roll from the pastry line, leaving a gap in the market for a sweet cinnamon treat.
Wendy’s Sales Swoop
Wendy’s saw an opportunity to sweep the sales, rebranding the Cinnabon Cinnamelts as the “Pull-Apart.”
Cinnabon Pull-Apart
Wendy’s is expected to announce a release date for the Cinnabon Pull-Apart, a bowl of delicious, gooey Cinnabon pastry and frosting.
Quality Focus Sets Wendy’s Apart
Unlike traditional fast-food restaurants, which prioritize speed, Wendy’s carved its niche by stressing the quality of its burgers, marketing them as “fresh, never frozen.”
Wendy’s Emerges as McDonald’s Main Rival
Wendy’s has snuck up to secure the second spot in the U.S. fast-food burger market, surpassing Burger King and becoming a formidable challenger to McDonald’s dominance.
Will It Happen Again?
Wendy’s has benefited from McDonald’s weaknesses before, what’s stopping them from doing it again by reintroducing the Pull-Apart to the American public?
Putting Wendy’s on the Map
Clara Peller became the iconic “Where’s the Beef?” lady in a campaign during the 1980s, which famously mocked McDonald’s and put the new trendy Wendy’s on the map.
Boosting Sales
By asking McDonald’s, “Where’s the Beef?” it made people question the undersized beef patties at the restaurant, boosting Wendy’s sales by 32%.
Part of U.S. Culture
The question, “Where’s the Beef?” even became a popular saying to describe “something lacking substance in pop culture.”
Wendy’s Bad Timing
Wendy’s introduced breakfast items on its menu just before the pandemic lockdowns began, when Americans simply stopped eating breakfast outside due to the rise in remote working.
A Desperate Attempt
Since then, Wendy’s has been desperate to tap into the breakfast market, hoping that the Cinnabon Pull-Apart, expected to be released at the end of February, will be the money-maker.
Wendy’s Value and Innovation
Wendy’s strategic success also stems from its focus on value for money, with offerings like the 4 for $4 and $5 Biggie Bags that help customers during the cost-of-living crisis.
Increased Popularity in 2022
As of 2022, Wendy’s expanded its number of restaurants to 7000 and had a net worth of $4.2 billion.
Product Innovation Propels Wendy’s Growth
Wendy’s gained recognition for its product innovation and quality ingredients, introducing unique combinations like the Baconator and Baconator Fries along with the iconic Frosty.
Fans Share Excitement
“Wendy’s is teaming up with Cinnabon for new breakfast Pull-Aparts and I cannot wait to try these!” said the popular online reviewer Snackolator.
Dreaming of a Frosty Crossover
“Now I hold out hope that someday Wendy’s will release a Cinnabon Frosty — that is a dream flavor that could be absolutely delicious,” the account said.
Hoping For a Hit
After numerous years of attempting to break into the breakfast market, will the Cinnabon Pull-Apart be the hit Wendy’s has hoped for?
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